Post by account_disabled on Dec 31, 2023 7:07:39 GMT
Afollowing purposes analysis and improvement of the user experience andor our content offering audience measurement and analysis interaction with social networks. For more information please see our privacy policy. You can also manage your preferences via our Privacy Centre. Manage my preferencesRefuse allAccept allDigital Analytics Blog TOPICS AT INTERNET.COM ENGLISH SEARCH ANALYTICS TIPS TOOLS Invest in digital analytics to propel your marketing ROI APRIL MINUTES Today companies in APAC are pouring an increasing amount of time and budget into digital marketing. In digital ad spend rose by . to USD. billion and APACs share of the digital market is expected to overtake that of North.
America by source eMarketer. While the digital market has become quite sophisticated the use of analytics remains nascent Many big corporations and highly trafficked websites still rely on free analytics tools and have a relatively superficial understanding of digital metrics. investment can cause misguided decisions and waste of marketing spend. In our consulting activities Phone Number List a situation we encounter quite frequently eWin is a successful online media company in Southeast Asia with a number of websites covering different countries in the region. As CIO of eWin Sebastien regularly reviews a performance dashboard with his digital analyst Anna. During the most recent review Anna showed Sebastien the following chart Sebastien Lets see what weve got here Anna.
Ah my favorite topic traffic source. Well direct traffic is a sign of user loyalty. Obviously site A has done fantastically good work in building this loyalty. People come to the website intentionally therefore a high proportion of the traffic is direct. On the other hand most people come to site B through searching the news online and are more likely to simply stumble upon our content. We need to improve user loyalty for site B. What are your recommendations Anna Anna Thats one way to interpret these numbers. However its not the case this time.
America by source eMarketer. While the digital market has become quite sophisticated the use of analytics remains nascent Many big corporations and highly trafficked websites still rely on free analytics tools and have a relatively superficial understanding of digital metrics. investment can cause misguided decisions and waste of marketing spend. In our consulting activities Phone Number List a situation we encounter quite frequently eWin is a successful online media company in Southeast Asia with a number of websites covering different countries in the region. As CIO of eWin Sebastien regularly reviews a performance dashboard with his digital analyst Anna. During the most recent review Anna showed Sebastien the following chart Sebastien Lets see what weve got here Anna.
Ah my favorite topic traffic source. Well direct traffic is a sign of user loyalty. Obviously site A has done fantastically good work in building this loyalty. People come to the website intentionally therefore a high proportion of the traffic is direct. On the other hand most people come to site B through searching the news online and are more likely to simply stumble upon our content. We need to improve user loyalty for site B. What are your recommendations Anna Anna Thats one way to interpret these numbers. However its not the case this time.